31 business models · visualised in 3D

FIND THE BUSINESSES YOU WISH YOU BOUGHT

The biggest winners look obvious in hindsight. Tycoon trains you to see the business model before the crowd turns it into a legend. Spot the moat. Understand the machine. Build conviction before the story is everywhere.

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Companies visualised

100x

Mindset for rare compounders

60s

To feel the business model

START BUILDING CONVICTION

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First screen signal

TOP UNDERHYPED HIGH-MOAT BUSINESSES

A faster starting point than a blank screener: companies where Tycoon’s business-reality score is stronger than the surrounding narrative heat.

OPEN FULL INDEX

31 pts underhyped

The fundamentals outrun the story by 31 points.

Actual profitability · Open report →

4 pts underhyped

Narrative heat and business quality are roughly aligned.

Actual profitability · Open report →

5 pts underhyped

Narrative heat and business quality are roughly aligned.

Moat density · Open report →

12 pts underhyped

The fundamentals outrun the story by 12 points.

Moat density · Open report →

8 pts underhyped

The fundamentals outrun the story by 8 points.

Moat density · Open report →

6 pts underhyped

Narrative heat and business quality are roughly aligned.

Moat density · Open report →

The feeling Tycoon sells

THE NEXT GREAT BUSINESS WILL LOOK CONFUSING FIRST.

Netflix looked like DVDs. Amazon looked like a bookstore. Nvidia looked like gaming chips. The fortune was not in the ticker. It was in understanding what the business was becoming before everyone else had the words for it.

Tycoon question

What is the hidden machine?

Investor payoff

Not a price target. A clearer gut feel for which businesses deserve deeper research, patience, and attention.

The problem

BEFORE TYCOON

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200-page 10-K reports that take 15 hours to read — and still leave you confused

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You know the ticker but not the business — you're investing in a symbol, not a company

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Generic financial metrics with no context — what does 74% gross margin actually mean?

The solution

AFTER TYCOON

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60 seconds to understand the business model — with a 3D scene that makes it impossible to forget

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You understand the moat — why customers can't leave, where the money really comes from

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Data from real SEC filings — updated automatically, explained in human language

New research asset

THE HYPE VS REALITY INDEX

A deliberately opinionated ranking of which companies have the hottest story relative to the coldest fundamentals, and which names look far stronger than the crowd gives them credit for. Built to be argued with. Built to be shared.

OPEN THE INDEX → SEE THE CALMER VERSION

Questions every investor asks

TYCOON ANSWERS THESE

Before you invest, you need answers. Not opinions. Not predictions. Just clarity.

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Am I overpaying?

We show you the moat quality behind the price. A high P/E is not a bubble if the switching costs are permanent.

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Where does the money actually come from?

Not the revenue line — the specific mechanism. Visa charges a toll on every swipe. McDonald's charges rent to franchisees.

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Can a competitor copy this?

We explain the structural moat — regulatory, network, switching cost, or brand. Some are copyable. Most of the best ones aren't.

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Will this still matter in 20 years?

Verisign has renewed every .com since 1995. Visa has processed every swipe for 60 years. We flag what is structural vs cyclical.

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What do the numbers actually mean?

We translate gross margin, ROIC, and free cash flow into plain language — contextualised against the specific business model.

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Which business model fits how I think?

Take the 5-question investor profile quiz. We match you to toll collectors, moat hunters, landlords, or compounders.

Your Empire

THE BOARD SO FAR

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Properties owned

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XP earned

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Current level

Saved companies

None yet — start exploring

The Empire Board

PICK A BUSINESS. OWN THE STORY.

Every card reveals the metaphor that unlocks the business. Explore to earn XP. Save your favourites to build your empire.

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⚙️ Advanced Screener ▼

AMZN

NASDAQ · E-Commerce & Cloud

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"The everything store that turned its warehouse into the internet's landlord"

Amazon

Amazon started as a bookstore. It became the everything store. Then it became the infrastructure the everything store …

📖 Read this company +50 XP

EXPLORE →

AAPL

NASDAQ · Tech

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"The walled garden that charges admission"

Apple

Apple doesn't sell you a phone. It sells you a passport to a garden — and once you're …

📖 Read this company +50 XP

EXPLORE →

GOOGL

NASDAQ · Digital Advertising & Cloud

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"The auctioneer of human intent — you tell Google what you want, Google sells that information to the highest bidder"

Google

Every time someone types into Google, they reveal something precious — what they want, right now, in this …

📖 Read this company +50 XP

EXPLORE →

META

NASDAQ · Digital Advertising

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"The surveillance machine that gave you a free toy to play with"

Meta

Facebook is not the product. You are the product. Meta gave you a free social network, a free …

📖 Read this company +50 XP

EXPLORE →

CRM

NYSE · Enterprise Software

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"The garden that grows itself — every module you add makes leaving more expensive"

Salesforce

No company has ever voluntarily left Salesforce after five years. Not because the product is perfect. Because the …

📖 Read this company +50 XP

EXPLORE →

NVDA

NASDAQ · Semiconductors

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"`The Only Language Intelligence Speaks`"

Nvidia

In the 1400s, <strong>Latin was the only language that mattered</strong>. Not because it was the best language — …

📖 Read this company +50 XP

EXPLORE →

LVMH

EPA · consumer

"The museum that sells the paintings"

LVMH

Coming soon to Tycoon.

📖 Coming soon +50 XP

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LVMH

Coming soon

BRK

NYSE · finance

"The holding company that never sells"

Berkshire Hathaway

Coming soon to Tycoon.

📖 Coming soon +50 XP

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Berkshire Hathaway

Coming soon

NEE

NYSE · energy

"The utility that bet on the wind"

NextEra Energy

Coming soon to Tycoon.

📖 Coming soon +50 XP

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NextEra Energy

Coming soon

UNH

NYSE · finance

"The gatekeeper between you and your doctor"

UnitedHealth

Coming soon to Tycoon.

📖 Coming soon +50 XP

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UnitedHealth

Coming soon

What investors say

FOR THE FIRST TIME, I UNDERSTOOD.

Tycoon doesn't replace research. It makes research human.

BR:TERMINAL // 09:42:17

"I've been investing for 12 years. I always said I understood Visa. Then I saw the highway with toll booths. I had never actually understood Visa. The difference between knowing a fact and understanding a business — Tycoon showed me that."

Marco D.

Value investor · 12 years

BR:TERMINAL // 14:08:33

"I opened the McDonald's page expecting a fast food company. What I found was a real estate business that uses burgers to justify the rent. I bought the stock the same day. I never would have without seeing the landlord city."

Sarah K.

Portfolio manager · London

BR:TERMINAL // 11:22:05

"Broadridge. I had never heard of it. Tycoon showed me the sorting room, the regulatory monopoly, the 16 consecutive dividend increases. It's now my largest position. The invisible businesses are always the best ones."

James T.

Self-directed investor · New York

How it works

THE TYCOON METHOD

STEP 01

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FIND YOUR PROFILE

Take the 5-question investor profile quiz. We match you to the business models that fit how you think about investing.

STEP 02

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EXPLORE IN 3D

Every company has a custom 3D scene that shows exactly how the business works. Click anything to see the economics.

STEP 03

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READ THE VERDICT

The Tycoon verdict distils the moat, the risks, and the key numbers into plain language. No jargon. No hedging.

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+50 XP

Keep exploring to level up